Can You Brand Yourself? The Devil’s in the Disparities
Attention |
I was in the middle of writing a new post on personal branding (how-to) when I noticed I had a trackback from Michael Goldhaber, a guy that I've been paying a lot of attention to this year. He's an expert on the Attention Economy and its ramifications for your life and mine. In his response to my post, Goldhaber challenges the concept of building a personal brand, positing (rightly, perhaps) that people are not like objects. Slapping a pretty website up, handing out sexy business cards and defining a personal niche won't do, even though it's mighty ...