"What sets [Gwen Bell] apart from the slew of young, hip pro-Facebookers out there is that she not only translates the complicated language of social media, she also teaches technologists to unplug." - Sheryl Sulistiawan, Fast Company

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Tuesday
Dec072010

Set the Container

Japan: Leading Yoga

Where have you discovered community, online or otherwise, in 2010? What community would you like to join, create or more deeply connect with in 2011? (Reverb 10 Day 7 / Prompt Author: Cali Harris)

As a digital strategist and yoga studio owner, I'm frequently asked how to create communities on and off the web. I see cross-over. This isn't meant to be a definitive guide, but an answer-in-motion. I encourage you to ask your questions in the comments. I'll answer best I can - would love for it to be a resource and an ongoing dialog. 

Little Tiny Baby Walnut Candle

Can you create community? It's a question I've asked myself since I started participating in, and earnestly encouraging, the growth of communities. The first community for which I intentionally set a container was the yoga studio in Japan. Everything decision - from location, to floor materials, to lighting - every decision was made with the community in mind.

Mossy

Setting the container is the first step to working with a community. I'm not sure create is what you do. But you do set a container in which a community feels safe to grow. That's not a one time thing, either. That's a moment-to-moment decision-making process. The best communities I've found have been the ones in which there was constant motion, constant question-asking, perpetual growth, even through challenges.

IMG_2883

What moves a project from I-focused to we-focused? The project, in my mind, becomes community-focused the moment you shift into the shoes (or bare feet) of the end user. With the studio, I considered how many yoga mats I could comfortably fit into the space. I rolled out mats, placed them alongside each other, and practiced in each position. I imagined where the teacher would be and how I'd feel as a student. A community has the potential to coalesce out of the question: how will the community best be served?

Can social web community interactions lead to "real"/offline community? Last year, with #best09 (now #reverb10), a community of around 1,000 (this year so far 3,000) participants signed up. Participation and connection is encouraged on Twitter with a hash tag. It's carried over to blogs and sometimes those relationships are turned into coffee dates. Online interaction, in my case, leads to offline connection. I choose that. Not everyone does, but it's possible.

Japan: Yoga Garden 4th Annual All-You-Can-Yoga Event

The quality of the connection is dependent on the quality of attention you give it. It doesn't matter whether it's online or offline. A community requires points of shared interests. It's built on the foundation (I choose that word - foundation) of vulnerability. Community grows out of a sense of shared purpose. That's as true for communities on the web as it is offline communities. Community requires commitment. The commitment comes both from within - from its members - and from outside - from those setting the container.

2010 Plan of Action

How does the social web encourage community growth? The social web is powerless without us. It's powered by people. The social web is the name we've given modern, rapid-fire storytelling. Twitter, Facebook, blog posts, Flickr photos, Path updates.

Joel Working on Polygon Problems (Day 4)

Add a fire, take away the computer, you've got plain ol' storytelling.

This social web is, itself, the collection of a variety of tools, voices and perspectives. It's the medium, not the result.  If we wake up tomorrow and collectively decide to abandon Twitter, Twitter will have no power. Twitter would be an empty shell without the stories told within that container.  

How do we create intimate spaces in a digital world? I'm writing a book on this topic. I want to know about how we're creating intimate spaces in a digital world. While I absolutely believe a loss of intimacy has come from technology, what we've gained is a new kind of connection.

I believe many of modern web workers have settled for ambient connectivity - the combination of Foursquare checkins, Twitter updates, blog posts and text messages that make us feel connected without us needing to look a person in the eye. It's a double-edged sword. It's the poison and the cure.

Inversions

The social web is similar to offline community in that can facilitate the sense of shared experience. It's different in that it distracts us from actual shared neighborly experiences. Do you know your neighbor's names? Do you know the names of everyone in your actual neighborhood? I don't. But I do know the handles of several thousand people on Twitter. (Should this concern us?)

Japan: Yoga Garden 4th Annual All-You-Can-Yoga Event

What happens when communities end? Here's a question that makes people uncomfortable. What happens when a community ends? Earlier this year when Ning moved to a pay model, hundreds of digital citizens found themselves suddenly without a home. This is a question I continue to explore. How to set containers - but also how to navigate the loss of a container - on and off the web. 

What are your experiences with community - online and off the web? I invite your questions and comments.

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Response to Gwen
    Your post makes me think back to the "old days' of the 90s when the web was just starting. My late mother, having recently lost my father, ventured into the world of AOL and found grief counseling, friendship and love in the Widow and Widower's room. (I never thought of my ...

Reader Comments (6)

Community is one of those topics that I feel so intimate with... I am enjoying reading the posts and responding to the posts on #Reverb10 - am so grateful to be here after loving #Best09 so much. By the way, one of those posts from last year The Unsung Hero, continues to bear fruit here in my face-to-face community/creative community here in Bakersfield, California. My focus is on BEing community as an individual.. modeling what it means to be community in all that I do, in who I am. This prompt helped me to get that - and my reverb10 post from this morning, is I think just a beginning.... THANK YOU again!
December 7, 2010 | Unregistered CommenterJulie Jordan Scott
I feel like I've definitely felt a sense of community both before I really got involved with blogging and twitter, but also, after. I think that people are less afraid of what others think (sometimes!) and are more open and vulnerable online. That can be a beautiful and liberating thing; it can also be scary. I think it IS up to us on how we choose to interact, both in the physical world and the virtual one as well. I definitely plan on meeting some of the great people online, offline because of similar interests, geography, and the chance to expand my sense of community. I really love the idea of creating a container- like any relationship, you have to tend to a seed. Love it, water it, watch it grow!
December 7, 2010 | Unregistered CommenterEmily
In the days when my blog wasn't self hosted, IF wordpress.com disappeared, I'd feel heart broken, angry, and frustrated--despair. (How do I get my blog/words/photos/comments back?). If the community leaders (blog editors) are strong enough, I think they would most likely re-group and select their container with more smarts and safety nets in place.

As the owner of a health care practice, I feel I've asked myself many of the same questions you did when you selected the perfect yoga studio place. It's frustrating when your vision of the ideal container, people and energy flow, and price tag/availability don't mesh. Yet, it's triumphant when you work with what you've got...grow a community because you're constantly trying to walk in your patients'/clients' shoes...to the point that at the right moment in time/biz growth you can move your community to a new container that better suits everyone's needs.

That's what I get to do in January--and I'm stoked!

FYI, I'm really glad to say that I didn't spend a single cent on a print ad. My practice grew primarily through word of mouth...and quite remarkably through online social community. THREE cheers for social media to help a start-up biz in a down economy!!
December 7, 2010 | Unregistered CommenterDr. Dolly (@drdolly)
add a fire, take away the computer, you've got plain ol' storytelling.
amen.
storytelling.
a safe haven to tell and hear stories.
December 7, 2010 | Unregistered CommenterRamona
Thank you for this very insightful and carefully written post, Gwen. I have enjoyed your writing immensly and both last year's and this years december reflections have made a big impact on me - so much so, that I am currently working on building a container the reverberations of this impact!
December 8, 2010 | Unregistered CommenterMarguerite
As part of my life I am a community organizer - a term that was vilified during the last presidential campaign. As I come to grow in the position I realize it is about listening, responding, and relaxing - we need to listen to the needs of those in the community, really listen not just give lip service to that. Then we need to respond to those needs through empowerment, more listening, support, and kindness - we 100% set the tone for our own communities and kindness is one of the things I want in mine. Then as the community starts getting active we need to relax a little - our organizational/control issues need to take a back seat to see what might happen.

Thank you for this Gwen - I have a board retreat on Thursday and I am going to share this post with them. I love that you are exploring how technology and community intertwine as well, we are all facing that and I am hoping for a positive outcome! - J
December 8, 2010 | Unregistered CommenterJacqueline

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