One time I got yanked out of a school dance for getting a little too fresh on the dance floor. I was in high school and the song was by Sir Mix-A-Lot and it was my grandfather who pulled the plug on my freshness. It was humiliating but what made it worse was his threat that if I ever did that again I wouldn't be going back to school dances anymore. 

I love dancing. Obviously my grandfather pulling me out of that sweaty auditorium did little to deter my bad behavior on the dance floor. Or on stage. Or, overall. I believe that no matter what you're doing you've got to get your whole ______ up in it. Heart, head, butt. Whatever. Commit.

This morning Chris Guillebeau and I co-launched The Unconventional Guide to the Social Web. I'll tell you what it doesn't have, to start. It doesn't have all the answers to how to be a part of the social web. You already know how to do that. It doesn't talk about how Chris and I are the experts and you don't know what you're doing. And it definitely doesn't suggest a one-size-fits-all solution. Unlike the latest offering from Victoria's Secret. 

Now, what it does have. A whole lot of questions, directed microactions, social media case studies, yoga gone social web, interviews with inspiring people, an opportunity for a one-on-one with me to ask all of your burning questions.

Basically, it's a guide to lighting your fire written by some folks doing the same. We hope you love it. Check, check.