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Thursday
18Mar2010

Facebook Fights and Twitter Tantrums: What's Your Digital Relationship Blueprint?

This morning I read a piece in the NYT about young couples duking it out on Facebook.

Four hours later, there are 127 comments on it. Each time I hit refresh there are several more. Comments from both sides: if you're on Facebook fighting, you must not "have a life." The other side: STFU, we're just communicating the way people used to, just digitally!

Here's the problem I see with the article. Douglas Quenqua writes, "For most couples, the temptation to publicly slander each other is overpowered by the instinct to prove to their friends how happy they are, reality notwithstanding. But for others, arguing in front of others comes as naturally as slamming doors." This relationship dichotomy doesn't ring true. Either we're fighting privately and lying about it or we're publicly slandering one another? I'll take option C, please.

In the early days of our our courtship my now-husband and I were publicly affectionate. We weren't officially a couple until we became Facebook official. (We were IMing as we simultaneously updated our statuses). As we transitioned we definitely did have stumbles similar to the one outlined by the engaged couple in the article. But we didn't publicize it because we were both stressed and chose not to add fuel to the fire. And I'm happy now that we didn't. Why?

Country crooners The Dixie Chicks tell it best in "A Home." The tune speaks to the regret of allowing friends (and, you could add, their posts to your wall) to dictate how you grow your relationship:

I mistook the warnings for wisdom

From so called friends quick to advise

Though your touch was telling me otherwise

Somehow I saw you as a weakness

I thought I had to be strong

Oh but I was just young, I was scared, I was wrong

Not a night goes by I don't dream of wandering

Through the home that might have been

And I listened to my pride

When my heart cried out for you

Now every day I wake again

In a house that might have been

A home

Can you build a home if you let everyone you know put their hands on the blueprint?

There are two guiding principles in the home we're building: don't go to bed angry, and don't emotionally dump on others. We don't update when we're angry with one another. We don't air grievances to those who aren't in a position (or state of mind) to help (for the record, that's pretty much everyone). Folks who can help include two family members who have expressly stated they want to do so. We're both involved in groups (separately) that allow us to speak our hearts safely. I use the word "safely" with intention.

Every post, every tweet, every sentence you write on your blog is public. Searchable. Indexable. Pass-along-able. And very much on the record.

Your feelings are impermanent. Your status less so.

Nevertheless, Quenqua is wrong in drawing the line between you're either covering something up or you're posting your grievances. You can be digitally connected and make healthy choices about the ways in which you share about your relationship. 

Whether we're publicly affectionate or hurtful, we set a pattern that people begin to expect from us.

Consider this from Dan Ariely, professor at Duke, (writing on managing anger for the Harvard Business Review): "I’m thinking of the manager whose personal portfolio loses 10% of its value in a week (entirely plausible these days). He’s frustrated, angry, nervous—and all the while, he’s making decisions about the day-to-day operations of his group. If he’s forced to attend to those issues right after he looks at his portfolio, he’s liable to make poor decisions, colored by his inner turmoil. Worse, though, those poor decisions become part of the blueprint for his future decisions—part of what his brain considers “the way to act.”

Ariely is writing from a management standpoint - and it's true for relationships, too. Be mindful of the tone you're setting in what you're building.

Be mindful of the digital blueprint you're creating with your loved ones.

--

I'd love to hear your thoughts on fighting using Facebook status updates and tweets. I invite you to disagree - if you think blowing off steam is just that, let me know. Do you think digitally duking it out is totally fine?

Tuesday
16Mar2010

Life's Too Short to Sit Through a Bad Keynote

Austin: South by Southwest

This year's South by Southwest challenged me. And not at the intellectual level.

I didn't stay out all night partying as I did the first time I attended the conference two years ago. The truth is, like Jolie O'Dell, I craved a more intimate experience. And it wasn't happening.

During sessions at (tech) conferences (primarily over this past year), here's what I've observed. One person makes an off-hand remark about the speaker on the social web (Twitter, primarily) and suddenly folks are up and leaving en masse. If the speaker/interviewer misses a beat, it could be end of story. (End of career?) This short-tempered, short-sightedness undermines the fabric of the conversation (we so desperately want to create/monitor/strategize about). And even the most seasoned professional speakers will tell you it's disheartening to watch a room clear out as you're delivering your message.

If something doesn't suit us, we change the channel. Life's too short to sit through a bad keynote, right?

Maybe not.

When I did my yoga teacher training, our instructors told us that we often learned more going through a "bad" yoga class than we did a good one. If a teacher taught something we disagreed with, we didn't just roll up the yoga mat and walk out. We stayed with it and, if it seemed like right speech, asked the teacher after class if we could give him feedback. (And then, we were to do so in a spirit of growth.)

We learn from watching others stumble. We see a bit of ourselves reflected in that stumble.

*

A lack of self-control is evident at conferences.

Folks who remained after the "swag wars" at BlogHer last year said the hotel lobby was trashed. I saw similar activity this weekend. I accept it - and I want to see it change. I want to see civil conference activity. Where folks watch the speakers rather than use their devices to tweet out what a lousy job she's doing.

I want to see less "drive-by conversation." You know how this goes. Folks will spot someone with more social standing and a crowd will form around them. In this new arrangement, conversation moves quickly from ideas to self-promotion and, honestly, there's less learning and sharing happening. We want to stay within our cozy spheres of familiar ideas.

I envision conferences like these "magical dinners." I want us, as technologists, to stay with the person we're meeting or the conversation we're having or the session we're attending - to stay with that uncomfortable urge for a moment longer. To learn from a "bad" keynote. To keep eye contact with the "non-celebrity" when a "celebrity" comes into the room.

I want us to develop self-control as technologists and independent thinkers. We're creating the future. And yes, I believe that with that power comes a responsibility, not just to others, but to ourselves. This is our responsibility: to keep our seats at that first indication of keynote-induced discomfort. 

Saturday
13Mar2010

Building A Social Web Strategy - Case Study: Able Child Africa

It was a pleasure working with Mary Ann on her UK-based nonprofit, site, Able Child Africa. The site has one main goal: to inform/promote donations. The project helps children with disabilities in Africa reach their fullest potential. This post shows the results of our social media strategy call

In the strategy call we covered:

- How to make donating to causes more engaging

- Which campaigns are currently doing so effectively (I pointed her to I Want a Goat)

- How to communicate authority on the site

- How to create a visual hierarchy on each page*

- Best practices for looping in social media elements

Just a month after our call, Mary Ann sent an email thanking me for helping her with the site. I cruised over to take a look at the changes. I was thrilled with the results.

This is the site before our conversation:

The site one month after our strategy call:

 

What makes the second site better in social web terms

The first site did what it needed to do at the time when it was first built. While the web changes quickly, there some elements that are immutable. Unfortunately, simply throwing social web icons on your design (if it needs updating) isn't going to do the trick. In this case, a restructuring was the answer. 

In the second version of the site you see:

- Clear hierarchy of information

- Concrete calls to action (Join Our Mailing List)

- Video

- Search functionality

- Fresh content tied into the front page (so when she writes a new blog post, it hits the front page stream)

- Social media icons and streams seamlessly incorporated

--

Of course, it will be some time before we know how much these updates will impact the number of donations (bottom line, that's what charities exist to do - get money from donors to care for the children and families with which they work).

I've asked to follow up with Mary Ann in a few months but what you can do (besides donating, if you're moved to do so) is cruise over and check out the site. Leave a comment and say hi to Mary Ann. I'm so happy with what she's creating on the social web.

I'm honored to have contributed to this project - by empowering Mary Ann to create a site she loves.

--

Quick interview with Mary Ann

GB: Was there any one piece of advice that made the biggest difference? 

MA: I think it was the practical specific advice on making it interactive – you helped me make the step from idea bubbling around in my head to a practical approach to changing the site quickly

GB: How would you describe the experience [of working with me]? 

MA: Really helpful, targeted and practical.  After the call I had a list of 4 key ideas and some reference points from which to develop concrete action.  I liked the fact that you quickly thought of other examples to help me visualize your ideas.

*the best book I've read on the topic of UI/User Experience: Don't Make Me Think - I may make that book required reading before bringing on any future client. It's that good.

**Great work to Steve Watson for executing the strategy in the Able Child Africa site redesign. (Also, nice hat.)

//

About the author:

Gwen Bell runs a social web practice based in downtown Boulder, Colorado. She excels at intuiting a client's needs, reflecting them back and creating a strategy for the web around said needs. Put it this way. If the web were an ocean, she'd be the surf instructor reading the waves. (And showing you how to mount your surf board without losing your shorts.)

If you'd like to hire her, please provide the scope of your project when making your request. There is currently a 30-day wait list for new clients.

Friday
12Mar2010

SXSWi 2010 (So Far)

Austin: SXSWi 2010

South by Southwest. 2010.

Day 1:

- Catch flight from Denver to Austin with several friends

- On Southwest. Packed flight

- Cab it to the hotel

- Nap, then head to the Iron Cactus

- Eat crazy fresh guacamole with Joel & Wade

- Eat dinner at Annie's

- During which I chase down Susan (yelling "HEY! HOTTIE!" was obnoxious, but not attention-grabbing enough, apparently)

- But after which, enjoyed food. Startlingly good, fillingly good food

- Drink several margaritas with Rachel for her birthday

- Chat with Maggie & Brian

- And meet Arianne

- Go downstairs, chat with Brit & Randi

- Head to the TechSet party

- Dance, meet Rebecca/Modite

- Head out, run into Steph and thank her for the party

- She suggests we eat free tacos from the taco stand

- Done. They are delicious

- Head to hotel

- Fail to check-in (better than faux checking in?)

- Let you know what's up

- Before crashing and dreaming wild dreams about

-  Texas, tacos, tech and tomorrow

//

Tuesday
09Mar2010

Salsa Lesson (VID): Sweetheart, Hammerlock, Left/Right Turn Cross Body Lead

Tonight's salsa lesson, in brief:

 

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